by: The National Center for Employee Ownership
Source: The National Center for Employee Ownership
Imagine you're a CEO evaluating the manager of an operating unit. He's got some impressive numbers: unit revenues are up 10% and operating profit grew 15% over the prior year. The unit, however, had an increase in voluntary employee turnover and lost three long-term customers. How do you weigh the pluses and minuses?
At ITAGroup, a 480-person performance marketing company in central Iowa, the answer is clear. 'That manager would not be viewed favorably,' says CEO Steve Chapman. He evaluates his managers on several criteria, and employee retention and customer satisfaction are higher on the list than bottom-line numbers.
Chapman believes that this focus is a key to maintaining thelong-term health of the company—based on results, he seems to be right. ITAGroup is one of the 2006 Principal 10 Best Companies for Employee Financial Security, a prestigious award sponsored by The Principal Financial Group.
Publication Date: 2006-11-01