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New Belgium Brewing Company, Inc. 

by: The National Center for Employee Ownership
Source: The National Center for Employee Ownership 

In 1991, avid electrical engineer and bicyclist Jeff Lebesch was cycling through Belgium, sampling its renowned beers along the way. Lebesch decided he'd like to try to duplicatethat taste back in his home town of Fort Collins, Colorado. He convinced his wife Kim Jordan that the idea to turn his beer-making into a business could work. So they got a second mortgage on their house and started New Belgium Brewing Company. Their basement became world headquarters for theiremerging product line, headed by Fat Tire beer. That brand, along with other products, rapidly gained popularity. Today, New Belgium is one of the most honored craft breweries in the country, brewing well over a quarter million barrelsa year. The company has grown at annual double and even triple digit rates and now has 160 employees. It sells itsbeer in about a third of the Western U.S. – but gets lots of requests to expand outward. It is the 11th largest U.S. brewery and 5th largest craft brewer.


Details

Link: New Belgium Brewing Company, Inc. 
Publication Date: 2002-11-01
Pages: 0

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