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Collaboration That Goes beyond Co-Op-Eration: It’s Not Just ‘‘If’’ but ‘‘How’’ Sharing Occurs That Makes the Difference 

by: Shipper, Frank; Manz, Charles C.; Manz, Karen P.; Harris, Benita W.
Source: Organizational Dynamics 

Some form of cooperation is practiced in many organizations often times in isolated areas such as R&D and marketing. Few, however, practice true collaboration across all functions and levels within the organization, and with their suppliers and customers, too. Equal Exchange is a cooperative organization that taps into the full capacities of everyone involved in a socially responsible way. This article describes how it has used the wisdom of its multiple stakeholders to create a collaborative community, to be profitable, and to have significant positive impact on people's lives and the environment in approximately 20 countries.