School of Management and Labor Relations

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Results for: Marketing | Showing Results: 1 to 7 | Total Results: 7 | Sort By: Alphabetical Publication Date

Howard Schultz (A, B) 

In the late 1980s Howard Schultz led the Starbucks Coffee Co. to explosive growth, transforming a small whole-bean coffee company into a national retail power. Starbucks success hinged on its reputation for quality and personal service... 
Author: Pearce, Nicole; Meyer, Kathleen A.
Pub. Date: 1994-01-01

Lucent Technologies 

Lucent was created in 1994 as part of AT&T's tri-vestiture. This case focuses on the dilemma faced by a new company that inherited a labor-management consultation structure developed by AT&T, a structure that has broken down in many respects, and that does not seem adequate to the challenges of the new company in a new and highly competitive market... 
Author: Kochan, Thomas A.
Pub. Date: 1999-05-01

New Social Investing Option: In Equal Exchange 

Fair trade and beverage pioneer, Equal Exchange, has teamed up with socially progressive bank, Wainwright Bank, to raise capital, protect its independence, and create a new financial product for investors.  
Pub. Date: 2006-05-25


ITAGroup is one of the 2006 Principal 10 Best Companies for Employee Financial Security, a prestigious award sponsored by The Principal Financial Group. 
Author: The National Center for Employee Ownership
Pub. Date: 2006-11-01

A Closer Look at Business Education: Employee Ownership 

This Closer Look scans the current landscape of employee ownership teaching in graduate business programs, and shares the perspectives of a leading academic and veteran practitioner about the salient lessons of this model of business. 
Author: Goldbach, Justin F.
Pub. Date: 2008-10-30

Employee Ownership: A Topic for the Entrepreneurship Curriculum 

This Teaching module shows four areas in the entrepreneurship curriculum where teaching about employee ownership can 1) put a needed spotlight on this widespread and useful practice and 2) add conceptual value and rich examples for the course topics being taught... 
Author: Scully, Maureen
Pub. Date: 2009-10-28

Positioning and Marketing your Company – Internal and External Customers 

This presentation and accompanying worksheet discuss ways to clarify and refine your company’s value proposition, for both employee owned and other firms. It outlines ways to position your brand both internally and externally, gives examples of existing company approaches, and focuses on customer collaboration, strategic growth, and customer development. 
Author: Scott, Sid
Pub. Date: 2011-10-04