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In its summer, 2003 issue, Business Ethics magazine highlighted ‘The Legacy Problem’ whereby the culture and vision of a number of socially conscious corporations was being lost when the companies were acquired by larger firms. The sale of Ben & Jerry’s, one of the icons of the socially-conscious corporate world, to Unilever was cited as ‘a wakeup call in socially responsible business circles, where preventing mission loss when a company changes hands has become the problem of the hour.’