Vision, Mission, Credo
This note contains examples of mission and vision statements from a number of employee-owned companies, including Green Mountain Coffee Roasters, Whole Foods, King Arthur Flour, and more.
Starbucks Coffee Company
This case traces the origins of Starbucks and its rapid growth through joint partnerships and diversified products, and its rapid expansion of retail cafes. A profile of Starbuck’s financial contributions to community development and literacy projects, and its efforts to promote progressive workplace conditions is presented. Despite this, criticisms of pushing out local businesses, homogenization … Read More
Howard Schultz (A, B)
In the late 1980s Howard Schultz led the Starbucks Coffee Co. to explosive growth, transforming a small whole-bean coffee company into a national retail power. Starbucks success hinged on its reputation for quality and personal service…