Tuck School of Business Dartmouth College Archives

Starbucks Coffee Company

Alison Stanley, Paul A. Argenti | January, 2002

This case traces the origins of Starbucks and its rapid growth through joint partnerships and diversified products, and its rapid expansion of retail cafes. A profile of Starbuck’s financial contributions to community development and literacy projects, and its efforts to promote progressive workplace conditions is presented. Despite this, criticisms of pushing out local businesses, homogenization … Read More

Southwest Airlines Corporation

Julie B. Lang, Vijay Govindarajan | January, 2002

Southwest Airlines, consistently ranked as one of the top performing airlines in the business, began a profit-sharing plan in 1974.

Nucor Corporation (A, B)

Vijay Govindarajan | January, 2001

This case examines several strategies advocated by various actors in the Nucor Corporation, a major producer of steel.

Cisco Systems (B): Maintaining an Edge in E-Business

Chris Trimble, Katrina Veerman, Phil Anderson, Vijay Govindarajan | January, 2001

While the company has been extraordinarily innovative to date, Cisco Systems is far from complacent about being able to maintain its leadership position with respect to e-business practices.

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Tuck School of Business Dartmouth College