Communication benefits the employee-ownership plan of a company in many ways. A well-communicated plan and a well-planned communication campaign are much more likely to accomplish your objectives. Before the plan is put into practice, employees always have many questions to address: Why do we need to implement such a plan? What are the benefits? Why do I need to take my own money out and invest in the stock? What can I receive when I leave the company? The key in the communication between general staff and management should focus more on the economic benefits and ensure employees understand the value proposition. In addition to the cultural and the growth prospective of the company, employees want more detailed information about the investment return and when they need to take money out-of-pocket and bear the potential financial risk.