Haier: Incubating Entrepreneurs in a Chinese Giant - CLEO Skip to main content


Led by CEO Zhang Ruimin, Haier in 30 years has gone from a money-losing, rigid hierarchy, state-owned, local firm to a profitable, flexible structure, collectively-owned, multinational enterprise. This transformation has been done in well-defined steps. In 2012, it was moving toward operating as a platform for microenterprises. The platform was to be open to both insiders and outsiders. This would be a first. The key question is, “Has Haier been successful?”