Summary
If you’ve ever started or owned your own business, you know that great feeling of pride you have for your organization and its people and customers. Most entrepreneurs work long, hard hours to ensure that the business they have built becomes successful—in the process creating growing companies that inject economic prosperity into their communities. They are fully connected to their business, committed to its success, and dedicated to its employees, its customers, and other stakeholders (this sentence repeats the point made in the first sentence.). These same businesspeople are dumbfounded, however, when they eventually come to the realization that some number (often the majority) of their employees don’t share this same feeling of connectedness, commitment, and dedication. In short, their employees aren’t as engaged in their work as they are.