The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance - CLEO Skip to main content


In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to lead with credibility and caring, invest in frontline leaders, hire and train for relational competence, use conflicts to build relationships, make unions its partners, not its adversaries, and build relationships with its suppliers.