Sportasia LTD.: A Community Company - CLEO Skip to main content


This case study introduces the reader to Sportasia Ltd, whose senior management have sought to develop and maintain a philosophy they refer to as the ‘Community Company Model’. It describes the early history of the organisation, and how it came to develop and institutionalise a culture based on cultivating a caring and rewarding work environment, where its members feel inspired, respected and appreciated. Whilst pursuing these ideals, Sportasia has successfully and profitably grown from a seedling organisation to a 100-member medium-sized company. Evident in the case are important themes such as the transformational leadership of its senior management, the effective use of human resource strategies to control organisational growth, and the adoption of values similar to Charles Handy’s ‘Citizen Corporation’.