Trust in the Digital Age  - CLEO Skip to main content


Trust in all organizations is a key to cultural cohesiveness and teamwork. However, because of the unique aspects of an employee-owned culture where the owners are always onsite, having a trusting supportive culture is vital to success.

Establishing trust has always been difficult, yet in the fast-paced world of the 21st century and with the variety of ways we communicate digitally with each other, establishing trust has unfortunately become more challenging. The main reason for the increased difficulty is that the written word- whether sent through a text message, an e-mail, a tweet, a posting on social media, or other means–lacks many of the characteristics by which we judge whether we can trust others. Put very simply, written communication lacks the body language that humans exhibit when they are conversing face-to face.