With the emergence of worker-owned apps, where they own and run the marketplace themselves, the on-demand labor apps are seeing a new light. It’s a trend that could save the gig economy from itself. One of these apps is Up & Go, which lets you order house-cleaning services in New York City. The cleaners are trained professionals—many of them Latin American immigrants, who formed worker-run cooperatives long before they ever started thinking about an app. That was a crucial part of what made Up & Go possible: The workers were already organized. In this article the social part of making a successful app like this is made to be most important.