Busting the Millennial Myth: The Power of Purpose - CLEO Skip to main content


This research report from the United Kingdom shows that the arrival of millennials in the workplace is not a threat to the employee owned business model. On the contrary, employee ownership works well to meet the aspirations of millennials, as it does for other generations. The ability of the employee ownership model to harness the power of purpose and to provide meaningful work is at the heart of its meeting the ambitions of millennials. Employers may draw on these findings as they devise strategies for engaging millennials.