Mud Bay's Good Jobs Journey - CLEO Skip to main content


This 2019 MIT Sloan case by Zeynep Ton and Katie Bach describes how the executive team at Mud Bay, a privately held pet store chain based in Olympia, Washington, implemented a good jobs strategy by offering better wages and benefits and seeking to recoup the costs by increasing sales growth and lowering other expenses. The case also presents a decision that the company faced about store hours.